Why AI Digital Influencers Are a Short-Term Play (Not Real Leverage)

Got into a debate after someone posted: "AI is destroying the influencer business. Major brands are using AI to build a collection of digital influencers they OWN, so they don't have to pay humans!" This reveals a fundamental misunderstanding about sustainable business strategy.

My response: This won't last very long - platforms like YouTube has already taken massive action to segment AI content from Human content. These AI digital influencers may fool people who are gullible, but not the algorithm. These win-lose games are short lasting.

Here's what's happening: People are getting more aware, at a faster rate of learning - due to living in an information and opportunity era. So you have both humans and platforms getting intelligent, at a faster rate than these AI bait-and-switch experts can adapt.

The strategic focus: What AI entrepreneurs should focus on primarily, is how to use AI for bottom-of-funnel functions. AI is meant to create efficiency not around intimacy requiring proficiency around empathy. These are fundamentally different value propositions.

The funnel framework: Top and middle-of-funnel is all about demonstrating expertise, and building trust - you don't do that with Robots unless you're an AI Centric Business, clearly setting the expectation that you're providing AI-Powered services.

The conclusion: Bottom-of-funnel can be automated by AI, as long as it's not dealing with persuasion and high-level decision making. Build real relationships at the top, solve real problems in the middle, then let AI handle the systematic processes at the bottom.

Hope you found this valuable! :)

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