DeepMind’s new Project Genie just dropped for Ultra users in the US, and it changes the paradigm completely.
Most generative tools (like Sora) create clips you consume. Genie generates worlds you navigate.
It uses "World Models" to predict physics and interactions, not just pixels. The stack is impressive:
- Genie 3: Simulates the environment.
- Nano Banana Pro: Handles the visual sketching.
- Gemini: Processes your intent.
The Workflow: You sketch a concept or upload an image, and suddenly you are walking or driving through it in real-time.
It’s still an experimental prototype, you’re capped at 60 seconds and the controls are a bit floaty, but for game dev and simulation, this is the "greyboxing" phase being automated instantly.
We are inching closer to the Holodeck every day.