Not because their offer is bad. Not because they don’t have traffic.
But because when someone lands on their page, there’s a small moment of confusion: “what is this… and what do I do next?”
And that’s usually where people drop off.
Been looking at a few setups recently and noticed the same pattern again and again.
So I started testing something simple not full redesigns, just small demo structures showing:
• a clearer first impression
• one obvious next step
• less friction in the flow
It’s interesting how much difference that alone can make.
Still experimenting with this happy to put together a couple of quick demos if anyone’s curious how their current setup could be simplified.