The Positioning Shift That 5x'd Conversion

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Same product. Same price. 5x more conversions.

Before: "An automation tool for businesses"

After: "Save 15 hours/week on lead qualification. Built for B2B sales teams."

The formula:

1. WHO is this for? (Specific audience)

2. WHAT do they get? (Specific outcome)

3. HOW is this different? (Specific angle)

Conversion: 0.8% → 6.2%

Same traffic. Same product. Better words.

How would you describe your product in one sentence?

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