The easiest way to lose a client is to close them before your backend is ready

If you’re building an AI automation agency and you don’t have your delivery mapped clearly before selling... you’re gambling your reputation

Here’s how I structured fulfillment before sending a single cold email:

• Clear line between operator work and founder work

• SOPs for delivery broken into 3 levels — intake setup handover

• Folder structure that matches client journey start to finish

• Onboarding doc that makes subcontractor ramp-up take 15 mins max

Now when leads come in the only bottleneck is me choosing the right client not figuring out how to deliver

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