Jul 3 • General Discussion 💬
The AI market has become skeptical.
Here’s how to adapt:
I used to advertise AI services like this:
"Cutting-edge this."
"Revolutionary that."
"Transform this and that."
Then I'd wonder why prospects never booked demos.
After marketing AI services for 2+ years, this took me far too long to figure out:
AI services don’t impress prospects, at least not this year.
With all the big claims and hype, they've heard it all before.
And are skeptical.
So here's what I started doing differently to get prospects interested:
LEAD them to the water. DON’T drown them in it.
Stack belief. Step by step. Line by line.
Until the prospect makes the decision themselves.
Let’s say your AI solution reviews contracts for business owners.
Instead of: "Our AI solution reviews contracts for business owners" - snore.
Try this belief sequence instead:
1. Legal jargon can make it hard to spot landmines
2. Our solution scans for liability traps and other sneaky terms that cost you later
3. It will catch and signal warnings like "High termination cost"
4. So you know exactly what you agree to before it's too late
✖️ The first version makes a claim.
✔ The second version leads them to a conclusion.
Prospects aren’t resisting your AI service.
They’re resisting being sold to.
Sequencing your message with each line preparing the ground for the next…
Melts skepticism away.
__
I hope this helps,
Dan 🤝
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The AI market has become skeptical.
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