10d • General Discussion 💬
The 5 words that kill AI deals in 2025.
(replace them to get clients)
As an AI Agency owner, you’re well aware of the doubt towards AI solutions.
Prospects are cautious, hesitant, or even fearful.
Why?
Because when they hear words like overhaul, implementation, integration, migration, transformation → it triggers fear.
They’re already visualising disruption…
And if you’re trying to soften the blow with:
“Seamless integration”
“Easy implementation”
It doesn’t work.
Because you're trying to remove fear by adding the word "easy" in front of scary words.
But the scary word always wins.
"Easy brain surgery" is still brain surgery.
"Seamless AI implementation" is still implementation.
No adjective you put in front changes that picture.
So the solution isn’t to fight the fear → it’s to remove the words that create it.
Here’s what this looks like:
✖️ "Transform your operations with our AI solution"
✔ "We handle repetitive tasks. You keep everything else exactly as it is."
✖️ "Easy AI integration with your existing systems"
✔ "We plug into what you're already using. No migration. No disruption."
Same service. Different language. Zero fear.
Here’s a list so you can audit your own messaging for these trigger words:
• Implementation → Setup
• Integration → Plug in
• Migration → Transfer
• Overhaul → Addition or Upgrade
• Transformation → First step
Replace them and you’ll see conversions go up across the board.
Don’t claim a complex process is simple.
Start describing a simple process.
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I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this.
Dan 🤝
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The 5 words that kill AI deals in 2025.
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