2h • General Discussion 💬
The 2-word question killing AI deals:
(you need to answer it)
This is what’s happening in your prospect’s mind when AI solutions are pitched:
“we deploy AI voice agents”
So what?
“that handle inbound calls 24/7”
So what?
“with human-like conversation quality”
So what?
Every feature you mention triggers the same question…
And most AI Agency owners never answer it.
So the features land flat, the prospect zones out, and you lose them.
Why?
Because prospects don't care about the features of AI solutions…
They’re not going to work to figure out why they matter.
So you have to connect the dots for them by linking features to their desired outcome.
Answer "so what?" in the same breath as the feature.
Here’s how this looks:
✖️ "We deploy AI voice agents that handle inbound calls 24/7 with human-like conversation quality."
✓ "We deploy AI voice agents that handle inbound calls 24/7 with human-like conversation quality… so every lead is answered and qualified, which will automatically pack out your calendar with appointments - from zero missed calls.”
Now the value of your solution is obvious.
Now you’ve given them a reason to care.
So here’s how to do the same:
Take your current pitch. Find every feature claim.
Ask yourself: If my prospect said 'so what?' right now, what would I say?
Then say that FIRST.
Your job isn't to impress them with features.
It's to connect every feature to the outcome they want.
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I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this.
Dan 🤝
5
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The 2-word question killing AI deals:
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