The questionnaire has one job.
Set context before the call.
That’s it.
Even a light touch works:
a quick phone chat
a short Loom
a message reacting to what they shared
Nothing to sell.
Just alignment.
By the time the call happens,
you’re not starting from zero.
The conversation moves faster.
Cleaner. More direct.
My sales calls failed because I tried to do everything in one call:
qualify
build trust
set context
pitch
Pre-work spreads the load.
Phone calls are fine.
Sometimes even better.
What actually changes outcomes is showing up prepared.
Do you make sharing a phone number mandatory to book the call?