You can make things awesome simply by knowing what sucks.
Seriously — draft a train wreck on purpose.If you know what awful looks like, you can make it awesome.
I got reminded of this while I was packaging for YouTube. I couldn’t tell you the perfect next step… but I could tell you what I don’t want.
I had an avatar I could look in the eyes and go: “not that.”
So to prove it, I had AI write the most stereotypical LinkedIn pitch possible… then I told it to reverse every decision.
The bizzaro-world version immediately sounded more like me.
Steal this:
- write your DON’TS
- paste your DM / offer / hook
- tell AI to invert it
Drop ONE outreach line you hate seeing below.
I’m gonna build an “opposite template” from the best answers.