Lead Scoring Automation That 3x'd Our Close Rate

Built a lead scoring automation that saved my sales team 15 hours per week and tripled our close rate.

Here's the exact system:

Every inbound lead gets scored 1-100 based on 12 criteria:

Company size (from LinkedIn/Clearbit data), industry match (are they in our sweet spot?), budget signals (job postings, tech stack, funding), urgency indicators (language in their message), engagement history (have they visited pricing page? downloaded content?), title/role of the person reaching out, source (referral vs cold vs content), time since first touch, email domain (corporate vs gmail), geographic fit, previous interactions with our brand, and tech stack compatibility.

Leads scoring 80+ get routed directly to calendar booking. 50-79 go to a nurture sequence.

Under 50 get a polite "not a fit" response.

Results:

- Close rate: 8% → 23%

- Sales time on unqualified leads: Down 70%

- Average deal size: Up 40% (better qualified = bigger budgets)

Who's still manually qualifying leads? There's a better way.

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