3h • General Discussion 💬
Kill Negotiation From Calls
They negotiate because they’re scared of you.
“Price is high.”
“Let me think about it.”
Different words. Same root problem.
They don’t clearly see the ROI.
So stop pitching for a moment.
Change your role.
Your job is not to sell.
Your job is to de-risk and prove ROI.
De-riskification
Humans avoid loss before they chase upside.
Buyers worry about:
Money → “What if this doesn’t work?”
Time → “What if this drags on for months?”
Effort → “What if this eats 3h a day?”
Data → “What if my data gets messed up?”
Not every deal has all four.
Your mistake is trying to defend against all four.
Identify the real fear.
Neutralize only that.
Examples:
Time risk → “X outcome in Y days or you pay $0”
Money risk → “I’ll do X or I work free until it’s done”
Effort risk → “3 short inputs. No internal workload”
Data risk → Read-only access. Reversible changes. Clear scope
Prove ROI
We don’t sell AI by saying “trust us”.
We make ROI obvious before commitment.
Two entry paths. Different friction. Same goal.
28-day AI audit for fast movers
7-day AI sprint for cautious buyers
Both do the same thing:
expose growth constraints
identify real leverage
deliver a clear roadmap
By the time the main offer shows up:
risk is already reduced
ROI is already visible
trust is already built
The yes or no question turns into a strategy question.
TL;DR
Lower the barrier. Prove ROI first.
Once trust is built, the core offer sells itself.
Drop the objection you hear most.
Others should be taking notes here.
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Kill Negotiation From Calls
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