It’s 10x easier to sell to somebody that knows you(with proof)

Chris Jadama

9d • Wins 🌟

And I’ll prove it to you.

A few months ago I landed a new client. One project.

I started working at it, and a few days later she came back asking if I could also take over another project.

My reply was straight up:

“Both at the same time? I mean I can for sure, I just don't think I’ll be able to deliver both within 4 days”

She said fine, so from 1 project to 2 projects all within a few days.

But here’s the thing, as she kept working with me, she realized that I'm skilled at solving problems.

So I landed a third project. So up to this point she’s been bringing me more and more projects.

But here’s where the upselling worked for me.

“I simply asked her, I was wondering if you want me to bring you leads on a retainer?”

And she said yes, I have another guy but he sucks so please send me an offer.

A few days later after going over the terms, I closed the deal.

If I were to close a retainer contract with a complete cold lead it would have been 10x harder. Having to show proof, client testimonials, and a bunch of other bs.

But she was already happy with my services so it felt like a no brainer.

I don’t think I’m doing anything special. I'm just working and operating the same way I used to when I worked as a COO for a 7-fig ecom company.

So what it's the lesson? If you've already delivered something to a client and they're happy with the solution, up-sell them on another offer. In my case I've started to lead with automation and then move over to lead gen. Lead gen = retainer.

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