6h • General Discussion 💬
I stopped pitching the build. That's when people started paying me.
I build with AI same as most of you. But I spend more time in front of business owners than in my editor, and that flipped how I sell.
I used to pitch the build.
"I'll redesign your site."
"I'll optimize conversions."
"I'll automate booking."
And most owners would nod, say it sounds good, then disappear.
Now I do something different.
Before I pitch anything, I pull out my phone in front of the owner and open their own website.
Then I just narrate what a real customer sees:
"It's been four seconds and it's still loading."
"Your phone number isn't clickable."
"I have to pinch and zoom to read your opening hours."
"To book, I need to fill out eight fields on a phone."
I don't talk about my stack.
I don't talk about AI.
I don't talk about the build.
I let them watch their own front door from the outside for the first time.
Then I ask one question:
"How many customers call you from the website every week?"
Most of them don't know.
And that's the whole point.
If they don't know the number, they're not measuring it. If they're not measuring it, they're losing money without feeling it.
That's when the conversation changes.
The website stops being "fine, it works" and becomes a visible leak.
And once they see the leak, fixing it no longer feels like a cost. It feels like protecting money that's already walking out the door.
Most builders keep describing the plug.
Better salespeople show the leak first.
Steal this. Works in almost any niche, not just websites.
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I stopped pitching the build. That's when people started paying me.
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