I tried to help everyone.
Custom solutions. Custom workflows. Custom timelines.
Sounds good in theory.
Kills you in reality.
Here’s the truth no AI agency wants to admit:
You can’t scale “custom everything.”
Most AI agencies fail for one reason:
They promise to build bespoke automations for every business.
What that actually means:
- 4–7 days to build ONE automation
- Endless revisions
- Clients waiting, chasing, hesitating
- You drowning in projects
And no one wants to wait a week for automation in 2025.
So I flipped the model.
Instead of custom work, I productized ONE automation.
Then I templated it:
- Every step
- Every integration
- Every edge case
- Every deployment process
The result?
Deployment time went from 7 days → under 1 hour.
That’s when everything changed.
I went from:
- Project-to-project chaos
- Consistent, predictable, paying clients
Saying “no” at the start was hard.
But speed compounds.
Speed = money.
Amazon didn’t win because it had the best products.
It won because it removed friction.
Imagine if Amazon said:
“Fill a 5-page form and wait 10 days to order.”
You’d never use it.
Instead:
2 clicks.
Product at your door.
LESS FRICTION = MORE SALES