I genuinely understood why so many automation agencies disappear .
Because eventually you realize: building the system is the fun part.
Dealing with humans is the hard part 😭
Spent the whole afternoon testing onboarding with a friend pretending to be a client.
Within 10 minutes he:
  • ignored instructions
  • uploaded the wrong info
  • skipped important context
  • asked questions already answered on the page
…and honestly? That test was more useful than all my prompt tweaking this week.
It exposed a huge flaw in how I was thinking.
I kept building assuming users behave logically.
They don’t.
So now I’m redesigning everything around this assumption: people are busy, distracted, and impatient.
Which means:
  • shorter forms
  • clearer steps
  • less explaining
  • faster feedback
Weirdly enough the product feels MORE premium after simplifying it.
I think founders overestimate how much users want flexibility.
Most people just want momentum.
13
10 comments
Elias Chaldean
5
I genuinely understood why so many automation agencies disappear .
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