(it’s counterintuitive)
Don’t ever sound too perfect on discovery calls if you want to sign more clients…
Because your prospect might not say it, but they’ll definitely be thinking - “what’s the catch here?”
And that thought kills conversions.
But when you openly tell your prospects the limitations of your AI solution:
→ what it can and can’t do.
You’re not downplaying your service…
You’re signaling precision, confidence, and respect for your prospect's time.
And that’s the service provider prospects want to work with.
For example, when you say:
“We’re not here to automate and ‘transform’ every process in your business like other AI Agencies advertise…”
Followed up with:
“But we can automate these 2-3 repetitive workflows to keep you focused working ON the business…”
You will win the deal.
Because your positioning is grounded by realism. Not hype.
If you’re dealing with skeptical prospects, it’s probably because your service sounds too perfect.
Own your limits to gain trust.
Focus on precision, not perfection.
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I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝