"How do I properly set up facebook ads for clients?" - Breakdown

Someone asked about offering Facebook ads as a service for the first time: "Do I need access to their page? Do I film content or have them send it?" These tactical questions reveal a much deeper strategic opportunity.

The real question isn't about account access or content creation - it's about establishing trust before asking for anything. Most new freelancers rush to close deals before building the relationship capital to make reasonable requests.

Here's the trust equation: The more value you've given without asking for anything in return, the more access clients willingly provide. Start by helping without expectation - actual clients emerge naturally from this approach.

When it comes to delivery, the most profitable path is "done-for-you" service. Most clients won't implement insights on their own anyway, so packaging complete execution saves them time while justifying higher fees.

Hard truth about scope: You should be doing as much as possible for clients - not as little as possible. The more friction you remove, the more valuable your service becomes. This means you need to charge accordingly.

If potential clients can't afford your comprehensive service, that's a sign you're targeting the wrong clients - not that you should water down your offering. Better to serve fewer clients at higher prices than many at rates that force corner-cutting.

When starting out, service businesses are ideal, and high-ticket offerings create resources to expand later. The fastest path to six figures isn't microservices for many - it's comprehensive solutions for few.

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