Korea’s business ecosystem is completely different from what most automation courses teach:
- Businesses don’t use tools like n8n, Gmail, LinkedIn, Google, VAPI, Bland, etc.
- Everything revolves around KakaoTalk (messenger app), Naver Search, Naver Blogs, and Naver Reviews
- Many businesses already use semi or highly-automated chatbot systems inside KakaoTalk
This makes even something simple — like building a RAG-based chatbot or workflow system — feel hard to apply.
This is the hardest part: Even choosing a niche feels confusing.
Let’s say I choose a beauty salon as my first niche.
When I try to think of what to automate for them, I always get stuck because I don’t even know:
- Their exact internal operations
- Their exact manual for bookings, reminders, follow-ups, reviews, or retention
- What tools they even use (Google Sheets? Airtable? Excel?)
- How they manage leads, cancellations, packages, or repeat customers. I don’t have real datasets to test or prototype with.
So how do I build something without knowing exactly what I should build? How can I identify pain points I don’t even have visibility into?
My questions:
- Should a beginner focus on Western markets for faster traction?
- Or double down on Korea?
What are the real disadvantages (besides “low trust”) of targeting overseas clients as a beginner?
I've been thinking about this for the whole day, and I've got nowhere, so some insight would mean the world.