You're chasing complexity when simple wins.
The AI space rewards people who sound smart. Complex architectures, sophisticated workflows, cutting-edge techniques. The market rewards people who solve clear problems. Cold outbound for B2B service businesses is the clearest problem. They need more sales conversations. They need someone to run campaigns that book meetings. You don't need custom models or innovative features. You need to understand their ideal customer and write emails that get replies. AI makes the execution scalable—research, personalization, sequencing, follow-ups. But the core skill is understanding cold email fundamentals and positioning. This model works because businesses already allocate budget for outbound. You're not creating new demand. You're capturing existing demand with better execution. Most AI builders skip this because it doesn't feel technical enough. They want to showcase their AI knowledge, not their ability to drive business results. But businesses don't care about your tech stack. They care about booked calls. Simple, executed well, beats complex every time.