3d • General Discussion 💬
Hot take: AI shouldn’t BE your offer. It should SCALE your offer.
Something I keep noticing in the AI space:
A lot of people are trying to make “AI services” the business.
Build chatbots.
Automate workflows.
Sell AI automations.
Nothing wrong with that…
But I think a lot of people are looking at this backwards.
The bigger opportunity might be using AI to scale something that already has proven demand.
Meaning:
Instead of selling AI…
Use AI to grow:
- a coaching business
- lead gen
- real estate
- investing
- consulting
- education
- ecommerce
- a service company
- content/media
Or even better…
Acquire, partner with, or white-label into an offer that already works.
Because let’s be honest:
Building an offer from scratch is hard.
Testing messaging is hard.
Getting traction is hard.
Meanwhile, there are businesses already printing money that are terrible at systems, content, follow-up, automation, lead nurture, and scale.
That’s where AI gets interesting.
You become the leverage layer.
Not necessarily the product.
Curious where everyone lands on this:
Do you think AI is the business?
Or do you think AI is the force multiplier behind the business?
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Hot take: AI shouldn’t BE your offer. It should SCALE your offer.
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