📙FULL GUIDE About Business X Human Connections🤝

Yooo!! Sup everyone, hope you’re having a blessed day!! I wanted to share some value with you on this beautiful day isn’t it? Today I wanted to talk about the correlation between Business and Human Connections, cause it seems like most Coaches and Community owners seem to be doing this wrong.

So, I would suggest you do the following:

Sit back with a pen and piece of paper to take some notes
Watch through the entire loom for the best experience
Take action on the things I say
And read along!

A bit about me….

My name is Pepijn, I am a 16 year old entrepreneur from the Netherlands. Currently I am an online coach, I fcking love it because I get the chance to truly make a difference in someone's life and business. I have been a coach for the past 1,5 months, and already seen some cool results.

Topics of today:

🤝1 What type of connection do we need to build with our leads and prospects?
🤝2 How do we build that type of connection?
🤯3 Why do we build that type of connection?
🤯4 How does it benefit our, and their lives (also our business)

Alrighty, let’s get started!!

🤝PART 1 & 2: What type of connection do we need to build?

Connections this, connections that. Okay cool, but what type of connections are you talking about Pepijn?

I am talking about normal connections, the ones you build with your family and friends, remember? Ahhh, Okay, cool but business is something else, right?

Not quite, let me explain. If I were to ask you a very very simple question regarding business that states: ‘’Who buys from you?’’ you would have to answer: ‘’People’’. Exactly my point.

You see, we see business in a completely wrong way, we see it in a way of talking to people that only talk about business. This is completely wrong. You are still talking to real human beings. You are still building a connection with people to eventually let them buy from you. And no, this connection is not built by talking about how good your product or service is. It is built by genuinely caring about the person in front of you and being able to talk about other stuff besides that, okay.

Let me tell you a story of the big sales guy Andy Elliott:

When Andy sold his first ever car on his first ever day of working at the certain company, he didn’t know anything regarding the specs of the car. This old man walks in to buy a new car, Andy looks around and sees that he has to approach him because all the other salespeople are busy. Andy approaches him, starts a bit of small talk, and then the old man asks Andy: “Hey, can we take a test ride?’’. Andy replies: ‘’Yeah of course man!’’. So these guys go in the car and take a test ride.

Now what they did during the test ride was something interesting. Normal people, when they warm leads up, they talk about what the service they’re selling can do for them. Andy didn’t know this, so he did this. Andy was simply chatting about the weather, laughing about jokes, smiling, just having a normal human conversation!!

After the test ride, a manager walks up to the two of them and askes: ‘’Was everything alright?’’, to which the old man replies: ‘’Yes! I would love to buy this car!’’. The manager then says: ‘’Perfect, let me take it over from here’’. The old man replies with: ‘’NO, I want Andy to sell me the car, otherwise I am walking straight out that door and never come back.’’.

And just like that, Andy sold his first ever car on his first day + because they worked with commissions back in the day, Andy made the most amount of money in that single month. Everyone was in shock, it was his first ever day, how tf did he do this.

The simple, and most important reason was: You need to talk to people how you would talk to a friend or family member, and therefore build a connection.

To give a more personal example of someone that booked a call with me to just chat (and we did).

I dmed a guy lately, not with your casual line ‘’Hey, how are you doing’’, nope, I hit him with this:

‘’Yooo, wassuppp {name}, hows life going my man? Saw you had {notice point}, hows that going bro?’’

Now of course, you can’t do this to people who are in the older generation than me haha, but you can always find a way to stand out, and it has never been easier than today to do this. After I send that message, I of course got a reply from him (90% response rate on cold dms ahah), but after he replied, I noticed that he was a very good and nice guy.

We chatted a bit, until I asked if he wanted to chat a bit more about what HE does and what I do, and therefore hop on a call. He wanted to, but he was travelling. Now this is the part where you have to take some notes okay.

After he mentioned that he was travelling, I didn’t just end the conversation like you probably would with the line ‘’Okay no problem, I’ll hit you up once you’re back!’’. Nope, how good it sounds, it is not the right way. You, like mentioned before, want to truly build that connection with this guy. In the example of Andy I showed you that it is not built by building your relationship purely based on business. No, you truly have to be able to get an ice cream with this guy.

So what I did instead was ask ‘’Ah sickkk man! Where to bro?’’ and also ‘’What are you gonna be doing there man? Hiking?’’ but also ‘’Send some pictures over bro!’’. And just by these simple things, I managed to establish our connection, not based on business, but based on us, okay?

You need to truly show interest in the other person's life in order to build and establish that connection.

Now another very important thing to make things a bit more clear, is by writing text, how you speak in person. This is exactly what I am doing right now. Everything you’ve read so far comes from my heart, my mouth, my mind. I write as I would say it.

This way, you can still build a connection with people. I bet that I messed up a few times by saying things that are not really necessary. And yes, I could remove it and make this whole guide shorter, but then I would be less likely to show you how my mind works, how I communicate, and therefore you wouldn’t feel a connection with this text.

You see, the more you genuinely write up how you would think, the more you open the door to letting people build a connection with you. It is very hard to build connections with someone by just reading his text, but this is what the real authors are and have been doing all these years. They have been writing up what has to be written up, and if they yap too much, they don’t care, because that opens the door to build connections with the reader!!

Well, I thought I needed to make a different part on HOW to do this, but I think we’ve covered it already. Here is a short summary of the key takeaways from these parts:

People buy from people, not from companies
Business is more than transactions
Genuine relationships are build through authentic, non-business conversations
Care and talk more about you and them, not your service
Keep it personalized and leverage writing how you would speak in person

🤯PART 3 & 4: Why do we want this type of connection?

The single reason why we want to build this connection, or maybe two, is to build and establish our relationship with this guy. Butttt, also to make money ey, we are still entrepreneurs.

One of the reasons we build that type of relationship is to first make sure this guy likes us for us, and not for the service we provide. This is the main thing that you will also be building up when leveraging the things earlier in the guide, otherwise you’re gonna be someone people only want for something they have, sort of like gold diggers or whatever.

And when we actually have this relationship build, it is soooo much easier to sell to these lads. First of, they know that you are a trustworthy guy by showing interest and dedication. But also because of the already built relationship, they are way more likely to buy from you, and just purely based on the service. And therefore, if they do decline, you still got one thing, the relationship.

And trust me, this guy will eventually buy from you because of this relationship. Now it is just your job to act as if you never tried to sell to this guy and keep on talking to him in a way that you build the relationship even more.

Another thing is that when you truly care about people, and truly show that you are dedicated, word of mouth will spread easily.

Again, I don’t need part 4 to explain the benefits.

Hope this helps you take that first step towards something great.

Comment down below any confusion and I’ll reply in depth!

Adios,

– Pepijn Verheijen (the trust guy)

Watch the Loom

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