12h • General Discussion 💬
Cold Outreach (Emails) Strategy I use
Step 1 — LASER TARGETING
“Founders at tech startups” isn’t an ICP.
Go deeper:
what’s their biggest pain right now
does it feel urgent, or just interesting
what’s the actual cost of doing nothing
Then go narrower.
Who needs this today, not “someday”.
Step 2 — TRACK SIGNALS
Outbound lives and dies on timing.
Signals look like:
hiring for X — scaling pressure
recently raised — expectation pressure
new role / promotion — performance pressure
operational changes — volatility
public pain — visible cracks
No signal = low intent.
Step 3 — PICK THE CHANNEL (MIX)
Email. LinkedIn. Or both.
Different context — different mindset.
Multichannel wins.
It also costs more.
Choose intentionally.
Step 4 — HYPER-PERSONALIZE
Not
“Saw you went to X school”.
Real personalization =
you understand their problem better than they do.
Examples.
Appreciation-based
Hope you don’t mind — I took a closer look at your [asset] around [focus area].
The way you handle [specific decision] is rare.
Pain-based
Saw you’re doing [work to fix problem].
Before you do [high-cost mistake], I wanted to share something.
I recently solved this exact issue for [case].
Step 5 — HUMAN COPY
Never say
“write me better copy”.
Use structure.
Hey {{firstName}},
{{real personalization}}
Who I am / what I do
Why I’m reaching out
Proof or de-risk
Soft CTA
— {{Name}}
≤ 80 words.
Always.
Step 6 — INFRASTRUCTURE
Deliverability > copy.
Set up:
DKIM
DMARC
proper warm-up
Bad infra kills good messaging.
Step 7 — FOLLOW-UPS
Not
“just bumping this”.
Every follow-up adds new value:
another case
insight
guarantee
5–7 minimum.
Step 8 — VOLUME × ITERATION
Change one variable at a time:
opener
offer
CTA
follow-up
Track everything.
Step 9 — CONSISTENCY
This is where people quit.
This is also where patterns show up.
Stay long enough to see
what actually works.
Outbound = volume + precision + iteration.
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Cold Outreach (Emails) Strategy I use
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