Cold outreach dead? Or just harder than it used to be?

Curious what others are seeing right now across cold email / outbound.

For those actively running outreach in 2026:

- What reply rates are you seeing lately?

- Are certain niches still responding better than others?

- Are you finding the problem is list quality, offer, messaging… or just overall channel fatigue?

- Are you seeing better results with narrower personalization, sharper offers, or just much higher volume?

Not looking for guru answers — just real operator feedback from people actually sending.

Feels like open rates can still be decent, but replies are a different story.

Would love to hear what’s working, what’s not, and whether you think cold outreach is still a solid channel right now.

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