Cold email isn’t magic. It’s math.
Here’s the simple version:
Month 1: Send ~4k emails → book ~15–16 meetings → 1 deal closed. Client’s satisfied.
Month 2: Tighten targeting → same volume → ~20 meetings → 2 deals. Client’s happy.
Month 3: Scale to ~6k emails → 25+ meetings → 3 deals worth ~$30k.You charge $4k/month. They’re making ~$30k from the pipeline.
That’s ~7–8x ROI. Nobody cancels. They ask you to scale it.
The real takeaway: This isn’t about being a great copywriter. It’s about running a system.
You’re managing lists, targeting, sequencing, replies, and bookings.AI does most of the grunt work. You handle the judgment calls.
Once it’s dialed in, it runs in the background.That’s why it’s predictable. That’s why it compounds.
4 clients at $4k/month = $16k/month.Costs stay low. Margins stay high.
Not saying don’t build SaaS.
Just don’t stay broke while you do.
If you understand compounding, outbound is the easiest cash-flow engine you can run right now.
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Mathieu Modesto
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Cold email isn’t magic. It’s math.
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