Building is my Flow State · AI Automation Society

1d (edited) • Wins 🌟

Building is my Flow State

Everyone has a flow state.

Mine is 10pm. Three kids finally asleep. Day job done. House quiet. That is when I build.

I found out a few years ago that the reason my brain works the way it does is ADHD. The hyperfocus. The inability to leave a problem alone. The 2am rabbit holes. The ten ideas before breakfast. Those who know me know I cannot hide it when I talk about something I love.

Turns out it is also a superpower when you find the right outlet.

Over a year ago I started tinkering with Lovable to save time creating landing pages, then picked up a then little-known AI tool called Anthropic Claude. I had no idea what either would become. At the time I was just quietly experimenting, trying to close the gap between the ideas I had been sitting on for years and the products I could not build without a team and a budget I did not have. With OpenAI Chat GPT I could workshop, with Claude I could build.

I have always been obsessed with user experience. With design. With why something feels good to use. I found myself picking up whatever language stood between me and the thing I was trying to build. Not to become a developer. To allow me to turn ideas into reality.

AI did not give me the ideas. The ideas were always there. A book full of them. Products I had workshopped, mapped out, and come back to for years.

What AI gave me was the ability to actually build them.

Before I start anything I run it past my PRISM team. Nine specialists covering operations, finance, legal, brand, go-to-market, and scale. They tell me if it is worth starting. When I am close to shipping, they tell me if it is worth finishing.

SaddlePro started at the Grand National last year. Stood there with a racecard I could not read, glancing over my shoulder at Uncle Tim's tips, feeling completely out of my depth. I thought there must be something built for people like me. People who love the atmosphere, the horses, the history, but switch off the moment racing hands them a spreadsheet and expects them to know what going ground means.

There was nothing. So I built it. Two full apps, App Store and Google Play, solo. Six figures of development cost if I had hired a team.

A trademarked algorithm, validated across 1.18 million race records. No odds. No tips. No betting affiliates. Intelligence, built to help people enjoy horse racing for what it actually is.

I built FighterReady.com. And so many other LaunchCore products aimed at fixing a problem.

The ideas I had five years ago that needed £200,000, a legal review, a go-to-market strategy, and a development team?

I run those through my AI team on a Tuesday evening and start building on Wednesday evening.

That is what it feels like when your book of ideas starts becoming a shelf of real products. When the only thing between a thought and a live app on the App Store is time, curiosity, and the willingness to sit down at 10pm and start.

That is my flow state.

What is yours?

#AI #BuildInPublic #flowstate #FounderStory

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