Building a $20,000/mo AI Business for a Stranger

Just helped a B2B AI founder struggling to scale past $6K/month reach $20K MRR by fixing her outreach and content strategy. Her service: AI-powered LinkedIn lead qualification and appointment setting for B2B service businesses. Here's the breakdown of what was broken and how we fixed it.

The problem: She wasn't sure if messaging and content were resonating. Cold outreach showed some signs of working but conversions were low. Content brought views but not paying clients. Classic symptom of misaligned strategy.

First, we analyzed her cold outreach. She was booking calls but conversions were inconsistent. However, one client stayed 4 months at $1,200/month = $4,800 LTV. That's solid lifetime value, which opened up a key opportunity.

My question: "Are you willing to sacrifice customer acquisition costs for higher LTV if we automate outreach?" She said yes, preferring to focus on content and delivery. This revealed the path forward - optimize for LTV, not just conversion rate.

Content diagnosis: Her videos got 100+ views but weren't converting the right people. The issue: "You might be hard-selling instead of soft-selling without realizing it. If your value-driven videos include call-to-actions, they create friction."

My content fix: Remove soft CTAs from educational content. Create ONE centralized long-form VSL (video sales letter) that hard-sells by diving deep into current situation, desired outcome, and emotional drivers. Use that as your only CTA while keeping other content purely value-focused.

Fulfillment insight: Clients churned after 3-4 months - the typical AI implementation cycle. But they kept experiencing new problems she could solve. Solution: Switch from monthly retainers to one-time implementation pricing, then upsell follow-on automations.

Her chosen path: Automate cold outreach for higher LTV, reframe content as pure problem-solving value, use centralized VSL, and license validated frameworks for recurring revenue. Next 48 hours: Draft VSL, create content from client solutions, deploy new outreach messaging.

Hope you found this valuable! :)

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