Hey all,
I was speaking to a potential client today about their business, and their desire is to get a more dynamic CRM platform. The goal is to track email subscribers, link subscribers to take specific actions ( I.e. fill in a survey, read a newsletter, etc.) and track click rates and action to get to a specific service or sell. So essentially an engagement funnel.
Are there CRM tools created for this kind of monitoring and dynamic engagement, or does this transition into automation waters?
Thanks!