AI services pass the hype test.
Here's where they fail…
Big promises. Tons of optimism. But zero realism.
Nothing kills attention faster in the market than services that sound too good to be true.
But when you:
1. Call out the hidden risks
2. Show exactly how your service handles it
Prospects will listen.
Because now you’re positioning your services like you’ve been in the operator's seat.
Suppose your service comes off as: “Fully autonomous. Instant setup. End-to-end AI.”
What prospects think is: “This probably breaks in real life.”
Because they’re skeptical.
I know after marketing AI services to 150,000+ prospects for a leading AI Agency (Morningside AI), and the same response kept surfacing:
"We've been burned by enough 'revolutionary' automations that overpromised and underdelivered."
So here’s an example to strengthen your positioning:
“Most AI services highlight the 95% success rate. We specialize in handling the 5% - the edge cases and data anomalies that break other systems.”
Now you’ll get prospects thinking:
"Finally! These guys can handle what could go wrong with this new tech.”
Don't make the same mistake I did in the beginning.
Market your service like an operator.
Like you've experienced the same friction as your prospects.
And your AI service becomes the obvious choice.
Don’t just market the dream.
Market the reality.
Got a question? Drop it down below, I'll stick around for an hour or so.
If you enjoyed this, follow me on LinkedIn for more marketing stuff for AI Agency owners.
I hope this helps
Dan 🤝
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Daniel Turner
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AI services pass the hype test.
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