Every time i see someone automate something, it looks the same.
cold, weird, off....like a ghost of a real person trying to be helpful.
but, automation only works if people don’t notice it’s automated.
it has to feel like you, your tone, your rhythm, your intent....etc
people rush to scale before they even know what’s worth scaling.
they automate before they understand the nuance...and so their systems end up repelling the very people they built them for.
the game isn’t “how do i automate this?”the game is “how do i keep it feeling real even when it’s not me?”
that’s the edge....everyone else will lose it chasing efficiency.
you win by keeping soul in the system.