AI Founders are fighting the wrong battle
(Don’t do this)
Don’t fight on five fronts:
Better tech. Better outcomes. Better experience. Better this. Better that.
Because when you market everything?
Prospects think you stand for nothing.
The AI service space will only get noisier.
We’re seeing more and more entrepreneurs catch on to this opportunity.
This means that more aspiring AI founders will copy the same claims.
Overloading prospects to amplify their skepticism.
After watching 1,500+ AI founders join the AAA Accelerator program, here’s a secret the winners use to dominate:
They don't market a laundry list of benefits.
They concentrate and market one thing - completely.
And they drive their whole damn message through it.
Here’s what this looks like:
✖️ "We automate sales emails. Follow-ups. Score leads. Improve response rates."
✔ "We kill the one thing reps hate:
Leads going cold after the first 'checking in' email.
Our agent never drops the thread - it revives deals left for dead."
When you fight with focus, you don’t fight fair.
Prospects don't need 10 reasons to buy.
They need one reason they can't ignore.
Don't be louder. Be sharper.
Concentration is what makes your message stick.
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If you enjoyed this, follow me on LinkedIn for more marketing stuff for AI Founders.
I hope this helps,
Dan 🤝
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Daniel Turner
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AI Founders are fighting the wrong battle
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