here’s the trick 👇
Are your prospects scrolling?
Scrolling past your LinkedIn posts, past your DM’s, past your emails.
Well, it’s not because your content or offer isn’t good…
It’s because your hook or headline isn't triggering them to stop.
When you make a statement - the prospect's brain stays passive.
"We’ll automate X workflow to deliver Y" → yawn… scroll.
But when you ask a question - their brain must engage to answer it.
"Are you losing X revenue to Y manual process?" → "Sh*t… am I?"
That split second of thinking?
That's what hooks them.
Because you're triggering a cognitive reflex by forcing their brain to participate.
And once they're thinking → they're reading.
So start asking questions in your hooks and headlines to stop the scroll - it works.
Don’t believe me?
Well, you wouldn't be reading this right now if it didn’t…
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I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝