6d • General Discussion 💬
AI Agencies: make expensive feel cheap
(simple trick)
When you offer an AI solution for $9k - prospects hear ONE thing and see ONE price.
Then they compare it to:
• Hiring a VA for $1k/month
• Using a chatbot tool for $99/month
• Duct-taping free tools together
And suddenly your price feels too expensive.
But the problem isn't your price…
It's that you're selling bulk without showing the parts.
When you itemise what they’re getting:
The price doesn’t feel expensive because they're mentally adding up components worth more than that.
Here's how this works…
Don’t just present: "AI solution for $9k"
Present:
• Custom model training - $$ value
• System installation - $$ value
• Staff training program - $$ value
• Monitoring dashboard - $$ value
• 90-day optimization - $$ value
Total value = $24,000 - for example
Your price = $9,000
Now prospects aren't comparing you to a $99 chatbot.
They're seeing $24,000 worth of deliverables for only $9,000.
What a steal!
(this strategy looks familiar to what Alex Hormozi & Sam Ovens always do for high-ticket product launches huh?)
So here’s your move:
1. Audit your current offer
2. Break it into the components you deliver
3. Build value for each piece individually
(what would this cost separately? How long does it take?)
Present the itemized value first, then reveal your price.
(side note - the parts should always add up to at least double the whole)
That's how you counter price objections before they even surface.
Value overage sells more than one-line offers.
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I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this.
Dan 🤝
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AI Agencies: make expensive feel cheap
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