A long fulfillment for an Etsy order · AI Automation Society

A long fulfillment for an Etsy order

An Italian bakery is “too successful” on Etsy — how would you build the system?

Have a real‑world case I’d love this community’s brain.

Context:

Small Italian bakery selling on Etsy. Orders exploded to the point where the owner literally shut the shop down because he couldn’t keep up. One oven, one main baker, lots of handmade products. No interest in becoming a “factory,” but he also hates turning customers away.Core problem (as he feels it):

“I don’t know how much I can realistically promise each week without risking late orders, all‑nighters, or angry customers… so I panic and close the store.”

My idea:

Instead of a fancy “AI agent” pitch, build a capacity‑aware order system that:Pulls new Etsy orders into a central sheet/baseApplies simple capacity rules (oven space, batch sizes, days/hours he bakes)Auto‑assigns each order to a bake/ship date that’s actually doableSends customers clear expectations and updates without him living in the inboxFlags overload so he can cap or pause specific items before things break

Outcome for him:

“Stay sold out without burning out” — never having to close Etsy again just because the calendar is a mess.Questions for AIS:How would you architect this (tools, structure) so it’s robust but simple enough for a non‑technical baker to live with?If you were selling this as a productized service, how would you frame the offer and price it?Curious to hear how you’d approach both the build and the business model side of this.

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