I’ve built and sold over $30,000 worth of voice agents and automated 50,000+ calls — here’s how I set up reliable call routing in Retell without overthinking it.
I keep seeing builders struggle with multi-department routing.
Here’s the small framework that solves it:
What it does
- Detects caller intent (sales, support, billing, or “transfer to human”)
- Routes the call to the right department
- Optional: routes to the exact staff member the caller asks for
- Handles fallback if the transfer fails
How it works
- Add a routing logic section in the prompt with simple wording
- List out phrases that map to each department
- Add phone numbers for each department or staff member
- Include a “please hold while I transfer you” node before handoff
Why it works
- The AI gets clear examples → fewer misroutes
- Callers reach the right person faster
- No more one-number bottlenecks
- Easy to scale from 1 rep to 50+ staff members
I've also got these 3 templates (single transfer, multi-department, and staff-level routing) available as well so feel free to send me a DM, happy to share them!