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Introduce yourself in 1 sentence: • Where you’re at • What kind of agency you want to build 1. Take the Mini Course in the classroom Skool.com/agnzy/classroom or at AGNZY.net 2. Dig into the Premier next. (Go VIP if you’re bold and want the ultimate short cut to 5 figure months) 3. Ask Questions in the Community Have fun and lets get rockin! @Brandon Olson Question... Are You Pumped to be here?
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New Upgraded training
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Sell the Outcome
Most people don't have a lead problem. They have an offer problem. If I gave you 100 business owners in your niche today... How many would actually buy what you're selling? Be honest. Because most agency offers sound like this: ❌ SEO Services ❌ Digital Marketing ❌ Google Rankings ❌ Lead Generation Business owners don't buy services. They buy outcomes. Instead of: "I do SEO." Try: "I help plumbers generate 20+ additional phone calls per month from Google." Or: "I help roofers dominate local search in 90 days." Or: "I help dentists become the obvious choice in their city." Huge difference. So here's today's challenge: Drop your offer below in ONE sentence. Pretend I'm a prospect. No buzzwords. No jargon. No agency-speak. Just: "I help ______ get ______ by ______." I'll give feedback on every one.
Sell the Outcome
What’s your Billing Model?
One of the biggest mistakes agency owners make is charging for work instead of charging for growth. I only take on clients using a percentage-based model. Why? Because I make more only if they make more. And I want more. That means my incentives are perfectly aligned with the client’s. If the client wins… I win. If the client grows… I grow. If the client stalls… I feel it too. Most agencies get paid whether the client succeeds or not. Monthly retainer. Monthly invoice. Same paycheck. That’s backwards. When you’re paid a percentage of the revenue you help generate, everything changes. You stop obsessing over tasks. You stop obsessing over reports. You stop obsessing over vanity metrics. You become obsessed with one thing: Growing the client’s business. I explain this to prospects all the time. You should WANT your agency compensated this way. Why? Because now everyone on the team is motivated by the same outcome. My sales team. My account managers. My fulfillment team. Everyone makes more when the client makes more. That creates a completely different level of effort. People start looking for opportunities outside the original scope. Ways to increase conversions. Ways to improve follow-up. Ways to improve offers. Ways to increase retention. Ways to generate referrals. Ways to squeeze more revenue out of every lead. Because every dollar we help create benefits everyone involved. That’s how real partnerships work. Not vendor relationships. Partnerships. The best clients I’ve ever had understood this immediately. They didn’t want an agency. They wanted a growth partner. And growth partners should get paid when growth happens. Simple.
What’s your Billing Model?
Good FB groups and Honesty
1ST QUESTION: Hey guys! Been researching good FB groups to join near me. Looking for the "local" groups. I know we are searching for where locals are at, without diving into a "business group" or "marketing" or "contractors" group. Are these types of local groups good options? These were less clear to me. -"buy, sell, trade/ marketplace" -" farming" / "gardening" -"Who's hiring?" / "Job postings" / "Help wanted". -"local politics" -"local classifieds" -"events happening in [city]". -"rant and rave" groups -"news/crime" groups 2ND QUESTION: When joining groups, a lot of them require "No promotion" and "no advertising" or you'll be kicked out. And I feel like a lot of my posts are gonna be a "soft" version of that: "Hey I'm looking to help a local business get customers, who do you know?". I feel like I am promoting myself or advertising my services, sort of. I just wanna be honest. Things dont go well when I start business relationships dishonestly (ask me how I know! haha). Am I off here? I'd love the input. 3RD QUESTION: After you post a Curiosity or Recommendation post in a FB group, and they start tagging people, is it standard process to just DM whatever business is tagged? Thank you!
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