Showing up unprepared sends a message and it's not the one you want to send.
Send the calendar invite with reminders. Send a pre-meeting email. Include a teaser handpicked home, your Google reviews, a client reference. Set expectations before you ever walk in the door.
When a client sees you've done your homework before the meeting even starts, trust is already building. Preparation isn't just professionalism it's proof that you care.
"Preparation shows you care. Clients notice when you've done your homework before they even meet you."