The moment you walk into an appointment thinking "I need to close this" you've already lost the edge. The best consultation you'll ever run is the one where you completely let go of the outcome and focus entirely on the person in front of you. What do they need? What are they afraid of? What would make this the best decision of their life? Serve them that well and you won't need to close. They'll close themselves. "I am not selling I am serving. Every appointment is an opportunity to prove I care more, know more, and will fight harder for my clients than anyone else."

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