Most agents talk too much in consultations. They pitch their marketing plan, their track record, their brokerage. Meanwhile the client is sitting there thinking "but does this person actually understand what I need?"
The agents who WIN appointments ask better questions and listen harder. What's driving their timeline? What's kept them from moving sooner? What does their dream outcome look like?
Great questions give you great intel. Great intel lets you serve them better than anyone else could.
"He who asks the questions controls the conversation. Great questions = great intel = better service."