What Do We Say to Quick Tactics? 🤔 · AEO

What Do We Say to Quick Tactics? 🤔

...Not so fast!

Remember how we discussed fixing your website technicals and indexability issues over "just adding a llms.txt"

Here's what's happening to ClickUp (and what happened to Hubspot before them).

ClickUp created nearly 2,000 blog articles optimized for AI systems, covering categories where they lack expertise (AI CRM, private calendar apps, visual collaboration, etc.).
The company lost approximately 7 million in estimated organic traffic from Google since February 2025, according to Ahrefs data.
Despite search losses, ClickUp is performing well in LLM rankings within the software category.
Google is actively cracking down on this type of content strategy, and ChatGPT is showing signs of evolving its search capabilities.

Key takeaway:

We don't believe in a world of scarcity or laziness; we know that in a future world with lower compute cost the real lever will be our strategic vision and the taste to build what truly matters.

Source:

0 comments