How webflow increased impressions and citations by answering questions · AEO

How webflow increased impressions and citations by answering questions

Ever wondered how a simple change can make a big difference for your business online? A recent experiment by Webflow showed some interesting results.

They saw a significant increase in how often they appeared in search results and how often AI tools cited them. The key? They focused on directly answering real questions people were asking about their product and industry. They used an AI-driven process to find these questions, create clear answers, and organize them effectively. This helped both traditional search engines and new AI answer engines find and share their content more precisely.

It seems that clarity, good structure, and relevance are increasingly important for getting your brand noticed by AI. It’s all about understanding what your potential customers are asking and providing those answers in a clear, organized way.

Here's the full experiment:

https://www.linkedin.com/posts/jgrant5_how-one-small-experiment-drove-a-24-lift-activity-7379296758360854528-mTUH/

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