25d • General discussion
Agency owner spent $8,400/month on writers. I showed him a $99 solution. He kept his prices, fired nobody, just added 9 clients.
Agency owner spent $8,400/month on writers. I showed him a $99 solution. He kept his prices, fired nobody, just added 9 clients.
Here's what went down:
THE SITUATION
Agency owner: "I need more writers"
Me: "Why?"
Owner: "We have 6 clients waiting but I'm maxed out"
Me: "How many writers now?"
Owner: "Four. Costs $8,400/month total"
THE BOTTLENECK
Each writer: 30 articles monthly
Four writers: 120 articles total
Current clients: 4
Articles needed: 120
Capacity: Zero
Owner: "If I hire two more writers, my margin drops to 15%"
Me: "What if you didn't hire anyone?"
THE DEMO
Opened Contentbase.ai
Me: "Pick a waiting client"
Owner: "Home services company in Phoenix"
Setup live:
- Website URL
- 6 competitors
- GSC connected
- Started
2 minutes later: Keyword research done
3 minutes later: Content calendar built
5 minutes later: Article #1 generating
Owner: "That's it?"
Me: "It'll write all 30 this month"
Owner: "Quality?"
Showed him samples.
Owner: "Better than my junior writers"
THE MATH
Old capacity:
- 4 writers
- 120 articles/month
- Cost: $8,400
- Serves: 4 clients max
New capacity:
- 4 writers (keeping them)
- System handles 13 clients
- Writer cost: $8,400
- System cost: $1,287 (13 × $99)
- Serves: 17 clients total
Owner: "I can keep my team?"
Me: "And add 13 clients"
THE DECISION
He didn't fire anyone.
Repositioned instead:
- Writers moved to editing/customization
- System produces first drafts
- Writers add brand voice polish
- Quality went up
Signed 9 of the 6 waiting clients.
Three more since then.
THE RESULTS (60 DAYS)
Clients: 4 → 13
Revenue: $42,000 → $136,500/month
Team: Same 4 writers (happier roles)
Writer cost: $8,400/month (unchanged)
System cost: $1,287/month
Margin: 24% → 73%
Owner's text yesterday:
"My writers are actually enjoying work again. No more content factory grind. And we just signed client #14."
THE UNEXPECTED WIN
Writers didn't leave.
They got better roles:
- Strategic editing vs grinding articles
- Brand voice development
- Client communication
Turnover: Down
Output quality: Up
Stress: Gone
WHO THIS WORKS FOR
Agencies scared to automate because they don't want to fire people.
You don't have to.
Automate the grind.
Elevate your team.
Add more clients.
Currently running: 58 projects through the system
Mix of fully automated and hybrid models
All scaling past their old capacity limits
Who else thinks scaling means hiring linearly?
12
17 comments
Agency owner spent $8,400/month on writers. I showed him a $99 solution. He kept his prices, fired nobody, just added 9 clients.
skool.com/aeo
AI Answer Engines are here. Join our exclusive community to get access as we learn and develop AEO strategies to get your business recommended by AI
Leaderboard (30-day)
1
+125
2
+92
3
+58
4
+41
5
+40
Powered by