Optimizing Meta Ads for Qualified Calls Objective This SOP outlines the steps to optimize Meta ads for reducing the cost per qualified call while increasing the effectiveness of ad campaigns. Key Steps 1. Analyze Current Spending and Results 0:20 - Review the spending on ads from December 1st to December 23rd. - Note the cost per qualified call, which was $371. - Identify the need for cheaper qualified calls. 2. Adjust Ad Spend and Monitor Results 0:38 - In January, reduce ad spend slightly and monitor the cost per qualified call. - Aim to lower the cost from $371 to around $283. 3. Set Campaign Objectives 1:12 - Optimize campaigns for 'qualified booked calls' instead of just 'qualified leads'. - Set the objective to 'appointment scheduled' for better results. 4. Implement Remarketing Strategies 1:38 - Include remarketing within cold campaigns. - Cap minimum spend for lead remarketing at 5-7% of the daily budget. - Cap viewer remarketing at 10-12% of the daily budget. 5. Utilize Static Creatives 2:08 - Upload at least 35 static creatives into the ad set. - Allow Meta to optimize and choose the best-performing ads. 6. Monitor Campaign Performance 2:33 - Regularly check the cost per lead and cost per booked call. - Identify underperforming campaigns and consider shutting them off. 7. Review Monthly Performance 3:11 - Compare spending and results from January to February. - Anticipate further reductions in cost per call as testing continues. 8. Transition from ABO to CBO 3:35

She was getting 60 calls a month, now about 60 calls A WEEK! Started at 45k/mo.. (see the intake form) Now at 127k this month! Sue started as a DFY client and we were able to do this in just 3 months. And here's why it matters. You guys are able to do this on your own with the resources we have here.. However.. If you'd rather have us do it for you.. We have a unique, new program we're calling the "pilot program". It's fast to go.. 12 weeks.. Outcomes focused. Find the details and sign up here if you're interested in having us do the work for you: https://docs.google.com/document/d/1AdoQSEyLfN-HtbqPrGippykG99qK5X06nSsAOg4PpnE/edit?usp=sharing

Video tutorial coming soon guys.

GPT Trained Bot: https://chatgpt.com/g/g-sioNV1EuU-adstra-image-prompt-creative-bot Let me know what you think guys! PS.. Hosting the masterclass today! Looking forward to having you all in!

Hey guys! It's been a while. We changed the funnel to a direct approach, and the results have been excellent. We skipped the PDF, and the ads are going straight to VSL. This will probably not work well if you're selling something, but it's working well for hiring. Two guys have already been hired, one starting Monday. $7.7CAD a pop!