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8 contributions to Poster Print on Demand
Converting favourites to sales?
Looking for some advice… I’ve had my store up and running properly for about a year, I’m consistently getting favourites but struggling to convert. I’ve turned off ads as a lot of revenue was coming from there which means over the past year I’ve basically made £100 profit. I’ve been using tools such as alura and listing lab to optimise the search across my listings and trying to make new creations often as well as now starting up a Pinterest strategy to drive traffic. I did try midjourney but it isn’t effective for the typography designs I create so I have stuck to canva which is a lot more time consuming. I see a lot of others with success probably due to the sheer volume of posters they can create, perhaps I’ve put my passion for the designs I make ahead of what actual sells and can be created efficiently but would love some advice on how to make a step change. https://thezoeedit.etsy.com
0 likes • Sep 9
Thanks for the advice all, I already have targeted offers set up for favourites, bundles and abandoned baskets. If we ignore favourites and look at views & visits instead: these are my metrics over the last 30 days. Starting to think it might just be due to a numbers game in terms of listings.
1 like • Sep 9
@Samantha White Thank you that's really helpful - going to give Chat GPT Image 2 a go as I think that's the way forward to create more listings
Pricing vs Margin
Happy Friday! Curious to get some insight into others pricing strategy, sharing my costs below for UK using Tom’s recommendation as a benchmark, however I’m finding with deduction in fees and marketing (5 dollars per day) my margin is pretty small. I want to stay price competitive however with the majority of my orders being A4 size and after shipping and costs reduced I’m getting about £2-£3. Thanks!
Pricing vs Margin
Just hit 250 sales!!!
Really proud to have hit 250 sales on my main store after 139 days on etsy or about 4 months. Just hit 430 listings as well and I'm now averaging a cool 400-500 views per day, $5 per day ad budget, averaging 3-4 sales per day and in this last 30 day period ive made about £672 profit assuming my profit margin to be the same as previous months which is about 33% (lower than id initially hoped but I guess beggars can't be choosers). Definitely can't wait to scale this, my views and sales seem to go up as a straight line graph with the amount of listings I list. Can't begin to imagine what I'll be hitting if I have 1000+ listings or like one of toms stores over 3300 listings! Moral of the story: keep at it and you'll reap the rewards. Also massive shoutout to Tom for always being on the ball with the emails whenever there is a problem. I'm really jealous of what you've achieved with printshrimp in such a short time. Proper entrepreneurs you two.
Just hit 250 sales!!!
1 like • Apr 2
How are you creating so many listings so quickly any quick wins on setting up descriptions, titles, tags and mock ups? Are you using AI for your designs
0 likes • Apr 2
@Simon Knopf I didn’t know Etsy can generate tags and titles! Do you use photoshop for mock ups as I do it and it takes a while to do each image. Also I’d love if you could share the script that generates the mock ups in the folder
4 months in…what I’ve learned
So it’s around about the 4 month mark since setting up my shop. He’s how it’s been going: Started in April. I have now made 96 sales and now sell between 1-5 posters a day. I have made a total of £1696 in revenue. I have around 200 posters listed and I run Etsy ads at $3 a day (for a select few listings). I am however considering increasing my ad budget but slightly scared I’ll have a drop in sales. Any advice on that front would be helpful, I’m half tempted to leave the ad budget as it is because it seems to be working pretty well so far. I earned my star seller badge exactly 3 months after my first sale, after having my account put into a payment reserve (profit prison). I have a review rate of about 9%, with 5 stars across the board. I will say it did take a little while to really pick up but I have roughly doubled my sales and revenue each month since I started. In the past 18 days since the beginning of August, I have made £700 in revenue, I reckon I’m on track to reach around £1,000 in revenue this month. Some things I’ve learned along the way - 1. You do get out what you put in. I am planning on adding more posters to my shop. My success has largely been due to one of my poster designs hitting it off. 2. 2. Make variations of the posters that sell. I have made about 20 variations of my most popular poster. The niche that I am in makes it quite easy to pump out almost infinite variations of the same poster. I’d say about 90% of my sales come from some variation of my most popular poster. 3. 3.i personally started taking commissions to do personalisations on certain posters. This does obviously require a certain skill level in art although this is mainly done through AI with my own personal touches added manually. This is also obviously more time consuming and isn’t suitable for everyone, but it generates a bit of extra income for me and is quite a popular choice, plus I can afford the time and effort it takes me. I would say to anyone starting out that it’s definitely possible to earn some decent money from doing this and I am very grateful that I stumbled across toms TikTok account and decided to take the plunge to learn how to get started. It came at a pretty good time in my life where I had to take a step back from my regular job (as a nurse) because I was burnt out. Art used to be my main hobby growing up but I fell out of love with it. It’s nice to get back in it and I can genuinely say I really enjoy my little poster business.
1 like • Aug '25
Super inspiring and great tip about making variations of your hero designs!
Rate My Store 🌟
I've just made the jump from digital event templates into POD this week and would love some feedback on what you think. I found digital templates extremely time consuming to create therefore only having 13 but now ramping up with posters. Fingers crossed for more sales 🤞 Side note.. I received 1 bad review because Canva decided to make a free element paid. I refunded the customer but concerned that minimal reviews + negative sentiment is hindering my sales! https://thezoeedit.etsy.com
0 likes • Aug '25
Thanks both, I've made some updates - fingers crossed!
1-8 of 8
Zoe Hollowell
2
11 points to level up
@zoe-hollowell-1097
Marketing girly ready to hack the Etsy game

Active 22d ago
Joined Jul 31, 2025
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