I recently reread Alex Hormozi’s “100M Offers” and wanted to share my summary with you. It’s a game-changer in understanding how to provide immense value. The idea is to create a Grand Slam Offer that feels almost too good to be true. Here’s the value equation he talks about: • Dream Outcome: Amplify what your audience truly desires. • Perceived Likelihood of Achievement: Boost their confidence they’ll achieve it. • Time Delay: Decrease the time it takes to get results. • Effort and Sacrifice: Reduce the work they need to put in. But none of this matters without a starving crowd—people who are eager and able to buy. I learned this the hard way early on. Now, I’m applying these principles to my Black Friday offer. Each element is dialled in to maximize value. What is your Black Friday Offer? Let me know below.