To gain perspective in my most recent release, I searched for testimonials on the internet that related to the issue my character faced. I would say start there.

Typically, I look for indirectly assigned pronouns and try to clarify by substituting the name of the character or item I am referencing. I also watch for them in the beginning of sentences in the same paragraph. If I notice words like I, the, he , she, they, etcetera, at the beginning of several sentences trough a paragraph, I try to change the start of the sentences to keep the reader from getting bored. As you have stated, I will watch to make sure the same word is not repeated in any given paragraph and do what you do -look for synonyms or a different way to say the word without using that same word. The reader will notice overused overused (meant to do that) words like that revolving revolving backdrop in a second rate play: tree, mountain, farmhouse, tree, mountain, farmhouse, and on. My doubling of words example was a bit dramatic but I think the point is made.

@Kenton Allen Very funny. I like your sense of humor. Do you use a lot of humor in your writing? I think at least a little and, in some cases, a lot of humor has its place in any story.

@Zena Ryder I think the reality is that we all have a fear of rejection that we need to push through. There is always that voice in the back of your head, "What if this flops?" Or, "It's not good enough." The truth is nothing is ever perfect. Our jobs as writers is to make it the best we can possibly make it. The litmus test is whether or not it sells. If it's not selling after you've published it and marketed it extensively, there is definitely a need to revisit it. The truth about publishing a finished work is that if it is good and readers like it, they will sell your book for you. I once made a personal sale to an associate and when I asked his opinion after he read it, he said "it held my attention". What we need to do is to make our readers say it was awesome. If your beta readers are not saying it was awesome, you need to revisit it and make it something that is truly awesome.