US general store, feed-only PMax, 700+ products. Had good ROAS earlier this year, but lately it dropped — I think a lot of my winners were seasonal and faded. My old setup: one main PMax for testing → when a product hit ~10 orders at good ROAS I moved it to a separate winners PMax. Then I saw Chris say never move products out of the campaign they perform in 😅 Questions: 1. Best structure for a general store — main PMax + Standard Shopping booster for zombies/new products, or main PMax testing + separate winners PMax? And if winners get separated, do they stay in main too or get excluded? 2. New products barely get spend with 700 products in one PMax — booster campaign, or trim the feed to proven sellers first? 3. Once stable, raise budget daily when above break-even, or 10–20% every 3–5 days? Appreciate you guys 🙏

Honestly it has been going quick so far, new store in multi feed market and really pushing the shops on profit first principle with good priced products to actually make google profits. Supplier and media buying really did the difference for me. 😁

Would love to connect and exchange experience with someone who is running general stores. Are there any people here working with general stores? We have at the moment 6 general stores.

The fashion drop in spring got more DMs than anything we shared this year. So we went deeper. This time we ran the full research across two niches: Fashion AND Home Decor. Same method. Real data, not guru guesses. The base 👇 💰 200+ Google Ads accounts. $14M in monthly revenue. 🛒 119,000+ conversions analysed across 106,000+ live products. US, DE, UK, NL, PL, AU, FR and more. Almost double the last report. 🧾 Plus paid 3rd party data from sources that would cost you a small fortune to stack yourself. What's inside 👇 📦 Top 20 products converting RIGHT NOW in each niche (May-June 2026) 📊 Every major fashion and home decor category with a clear verdict: scale now, scale into fall, or wind down 🔤 The exact words to put in your product titles - pulled from what's converting, not what sounds nice 📅 Month-by-month seasonal roadmap built from real 2025 curves, so you know exactly what to stock and when 🌍 All of it cross-checked against 20+ industry trend sources. Where only our data sees it, that's your edge. A few things that will mess with your assumptions 👇 → The fastest-growing home decor category is one most stores treat as a throwaway upsell. It converts at 3.1x ROAS and the trend press ignores it completely. → One fashion product type from the spring report doubled down. Our top store runs it at 2.8x ROAS and it's still accelerating into Q3 → There's a country in this data converting at 2.5x blended ROAS that almost nobody targets → The biggest summer category in home decor peaks THIS month, then fades hard. Most stores scale it in August - exactly when it dies Most would package this and sell it. We keep it internal - except for you. Premium members only as always! If you're premium: Comment "RESEARCH" and which report you need I'll send it to you. 💌

Getting the GMC back live is important, of course. But what really matters is making sure it stays active, stable, and trusted long term, that's why our process doesn't stop at reactivation. For every case, we work on both sides: ➡️ Internally, through our insider team, we identify what Google is actually detecting and what caused the suspension in the first place. ➡️ Externally, through our audit team, we review the frontend store in detail and strengthen the trust, compliance, and legitimacy signals that Google reviewers look for. The goal is simple: Not only to reactivate the GMC, but to make it fully compliant and trustworthy in Google's eyes. Once the account is reactivated, we don't just disappear. Every client receives a 30-day guarantee and our post-reactivation protocol. 💠 This protocol is built from 4.5+ years of hands-on GMC experience, hundreds of suspension cases, recurring patterns we've identified across reviews, and insights gathered through our industry network. Over the years, we've seen what keeps accounts stable, what triggers reviews, and what commonly leads to suspensions. The objective is simple: Help clients maintain a clean, compliant, and trustworthy GMC built for long-term stability and focus on STORE + ADS. Every recommendation is designed to reduce unnecessary risk, strengthen trust signals, and keep the account in the best position possible for future growth and scaling. If you have any questions about GMC suspensions, reactivations, or Merchant Center compliance, feel free to ask below. And if you'd like a copy of our post-reactivation protocol, just comment "me" and I'll be happy to share it with you 🤝