And we had a terrible day. We’ve all been sick for days. I had to go back to my day job today. My wife spent the whole day alone with 2 sick toddlers who decided today was the day to test the limits. I came home to chaos. Kids yelling. Exhausted wife. I had to go straight into enforcer mode. The rest of the night sucked. Not exactly the anniversary we planned. This is exactly why I’m building what I’m building. Not to buy fancy stuff or flex for social media. For days like today. So we can celebrate our anniversary instead of just survive it. I subscribe to the “extreme ownership” philosophy that every outcome you achieve (or don’t) is directly controlled by you. I know there are outside forces. But whether you build the life you want or not is totally up to you. And I have a lot working against me. I can make the day job excuse all I want. But that’s mine to deal with cause guess what? I’m not where I want to be yet. I AM a hell of a lot closer than I was this time last year. And it doesn’t really matter whether I have a day job or not. Because I’m not giving myself another fucking option. I will not beat my body down at a job for another 30 years. I won’t spend the rest of my life being the stressed about money dad/husband who can’t give my family the best version of me. I will put the lake in my backyard. Or I will die trying. I don’t have any other option. So here’s to 9 years with my best friend. Even on the hard days. Especially on the hard days.

Ever wonder why some logos tilt? Turns out it's not just for looks - it's literally playing mind games with your customers! Let's TILT it: 👆 UPWARD TILT = ENERGY VIBES - Makes people think "action & excitement" - Perfect for fitness brands & energy drinks - Research Shows Increases purchase intent by 44.5%! - Think: Monster Energy, Prime, Nike 👇 DOWNWARD TILT = CHILL VIBES - Signals relaxation & calm - Great for spas & wellness brands - Research Shows Boosts appeal by 17.7% - Pro tip: CBD brands and Sleepy Teas, this is your secret weapon! The scientific term is known as, “embodied cognition” Basically, your brain 🧠 feels the motion and says, “If the text’s moving, hell, I’m moving too.” 🎯 Quick Tips: • Match tilt to your brand's energy • Keep it maximum ~45° (still readable) • Only tilt text/logos, not images • Another trick for making pleasing graphics about this if you take an italic font, and Test it yourself on an Ad or SM post and share your results in the community. 📖 Research: The ups and downs of visual orientation: The effects of diagonal orientation on product judgment. Journal of Consumer Psychology

Charge $100, $1,000 or more and you keep every DIME... You've heard of pay-what-you-want pricing? This is even better... Charge-Whatever-You-Want! Here's the dealio if you want it? For $100 a month... You can sell, give away or bonus the Make Em Beg to Buy from You (PDF Version)... And keep 100% of the sales and you can charge whatever you want. Requirements: 👉This is only for YOUR audiences: Offer it as a new subscriber incentive in YOUR newsletter, or offer it as a BONUS in your FB Group, Skool Community, Digital Course or you name it as long as YOU OWN/control the audience. (No putting it on Clickbank or similar platforms.) 👉Please, no giving it away for "free" as a standalone. 👉If you stop payments, that's cool, but our agreement terminates. 🤯Bonus Perk: I will handle the delivery for you. You take the money. Then I will deliver the book in PDF format for YOU. No tech headaches on your end. You just give them the link. Easy peasy. 🔥🔥Bonus Perk 2: If you want to teach the 5Ps as a class or 1:1 or any kind of training…this gives you license to do that too! Again, charge $100, $1000 or whatever you want and keep every dime! I am offering this as a TEST for 2 reasons: (I may never do it again?) 1. I dunno if anybody would want to do this? 2. I want to see how it works out on my end. Wanna be my guinea pig?

One of the costliest mistakes is not understanding the difference between an offer and a deliverable. Anybody want to discuss? Rooting for Ya, Travis

The secret to selling in DMs… (It’s not a Google Doc.) If you’ve applied the 5Ps… And they aren’t begging to buy… The #1 reason is that your new plan (offer) lacks in DOABILITY FACTOR. DESIRABILITY FACTOR is the 2nd reason… Why 2nd? Because even if they DESIRE it… If it doesn’t seem DOABLE they won’t buy! There are several ingredients in raising DOABIILITY FACTOR of your plan/offer. One that I notice is that a high DF Offer can usually be sold in ONE SENTENCE! Examples of multi-million dollar offers: 👉 Puts 1000 Songs in Your Pocket 👉 Make Big Money from SMALL Events 👉 Make $1,000+ a Day Replying to Emails while Streaming Netflix 👉 Get Your Ex to Stop Ignoring You by Sending This 2nd Chance Letter Can ya dig it? Do you see how all of those have HIGH desire AND high Doability? High desire and Doability of your plan(offer) make it so you can sell stuff replying to DM/Emails without sales calls or even G Docs. Can you sell your offer in a sentence? 👇 (Note: vote 👇 and post your 1 sentence in the comments and I’ll help ya no charge while I feel like it!)