26d • General Discussion
Most consultants prescribe before they diagnose
Client says,
“We need a chatbot.”
And immediately… scope. Proposal. Timeline.
We did this once.
A logistics company asked for a chatbot for inbound calls.
We built it.
It saved them ~5 hours a week.
Around $5K/month in value.
Sounds good, right?
Wrong.
The real problem wasn’t calls.
It was their backend.
Manual data entry.
Duplicate work.
Broken workflows.
The chatbot was a band-aid.
We delivered a $60K/year solution…
When there was a six-figure problem sitting underneath.
That’s when we changed how we run calls.
Now we treat every discovery like we just got hired.
Walk me through your day.
What do you touch first?
What annoys you?
Where do you create workarounds?
We listen for:
– Repeated tasks
– Tonality shifts
– “We’ve always done it this way”
– Problems they’ve normalized
And we don’t move forward until we can say:
“Here’s what doing nothing is costing you every month.”
That’s when posture changes.
That’s when urgency appears.
The difference between a small project and a serious engagement isn’t better tech.
It’s better questions.
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Most consultants prescribe before they diagnose
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