One of the biggest mistakes I see contractors make with Google Ads is choosing keywords based on what THEY think sounds good instead of what actual customers search for. The psychology behind keywords matters a lot more than most people realize. For example, there’s a massive difference between someone searching: “How much does a roof replacement cost” and “Emergency roofer near me” The first one is usually research and price shopping.The second one usually signals urgency and immediate intent. And that difference completely changes the quality of the lead. One thing I learned over the years is that contractor marketing is less about traffic volume and more about intent. And sometimes the difference is even bigger than that. For example, a generic keyword like: “New Roof” could mean many different things and may not even indicate someone looking to replace or repair their roof right now. A lot of businesses make the mistake of targeting broad informational searches because they’re cheaper and generate more leads on paper. But cheaper leads don’t always mean better leads. Sometimes they create: - tire kickers - low urgency prospects - accidental form fills - homeowners collecting quotes with no real intent High-intent keywords usually revolve around: - urgency - problem solving - local intent - immediate service needs For example: - “emergency plumber near me” - “roof repair company” - “HVAC repair near me” - “same day electrician” And even inside those keywords, there are layers of intent. For example:“roof replacement cost”can convert very differently than:“roof leak repair near me” The deeper the problem-driven intent, the better the lead quality usually becomes. Another huge mistake I see is contractors blindly using Broad Match on everything. In contractor campaigns, Broad Match can easily start showing your ads for searches completely unrelated to actual buyers. You end up paying for clicks from stuff like DIY searches, job seekers, tutorial searches & homeowners only researching options

Contractors, I’ve been seeing a lot of posts lately about “slow months” and “no leads.” Here’s the truth: it’s rarely about the market. The jobs are out there, but the way you’re finding, pitching, and closing them might be the problem. - Are you relying on the same old sources every month? - Are potential clients slipping through the cracks because of your follow-up system? - Or maybe you’re undervaluing your services without even realizing it? The good news: small tweaks can fill your pipeline FAST. From outreach strategies to systems that attract clients automatically, there are ways to make this month your best yet. Drop a comment if your pipeline is empty this month, let’s identify the real bottleneck together. I’ll share actionable steps that have helped contractors like you turn “slow months” into booked-out schedules.

Hello everyone, I’m a professional engineer leading a skilled team of architects, engineers, designers, and construction professionals. We’re looking to connect and collaborate with other professionals, firms, and contractors worldwide to build long-term working relationships and grow together. Our team has experience in areas such as: Structural & civil engineering Architectural drafting & design Permit and construction drawings Residential & commercial projects BIM/CAD modeling and technical documentation We’re interested in networking, sharing knowledge, supporting projects remotely, and creating mutually beneficial partnerships with professionals across the construction industry. If you’re open to collaboration, teamwork, outsourcing support, or joint opportunities, feel free to connect. Looking forward to meeting professionals from around the world and building valuable partnerships together.

Hi! Lovely to see a great community! I'm in the technology space, and AI automation. I'm trying to understand how technology is used in construction projects and grow some domain knowledge.

One thing I notice when talking to contractors and home service business owners is that a lot of people lump “PPC” into one category. To many business owners, Google Ads and Facebook Ads seem interchangeable:“You run ads, leads come in, same thing.” But in reality, they work VERY differently, and understanding that difference can completely change the quality of jobs you get and the ROI of your campaigns. So let’s break it down. First, What’s Similar? The biggest thing both platforms have in common is your landing page (partly as you’ll soon see below) Whether traffic comes from Google or Facebook, your landing page still needs to: - build trust quickly - explain your service clearly - show credibility - make it easy to call or submit a form - convert visitors into actual leads A strong landing page is used for both platforms. That being said, Facebook does have one major difference here:you can sometimes bypass the landing page completely by using Facebook Lead Forms directly inside the platform. This can reduce friction and generate leads quickly, especially on mobile devices. The downside is that the lead quality can sometimes be lower because the process is easier and requires less commitment from the user. But beyond that, the similarities mostly end there, due to the following: 1. Different Customer Intent This is the biggest difference. Google Ads is search intent based. People are actively searching for services: - “roof repair near me” - “kitchen remodeling contractor” - “emergency plumber” - “concrete patio installer” - “best HVAC company near me” The customer already has intent.They already need the service. That’s why Google leads are often higher quality and more consistent, especially for contractors looking for immediate jobs. Facebook and Instagram work differently. People are not actively searching for a contractor while scrolling social media.They’re browsing content, watching videos, and interacting socially.